BNL, global experts in plastic bearing design and manufacture, has recently announced the appointment of Joe Sylvia as Vice President of Sales USA.

Joe returns to BNL to lead sales across North and South America, bringing proven leadership and a deep understanding of both the business and its customers. His appointment reinforces BNL’s commitment to accelerating growth, strengthening client partnerships, and delivering high-performance bearing solutions across the Americas.

With previous experience as General Manager of BNL USA from 2008 to 2015, Joe brings a strong track record in developing markets. His in-depth knowledge of BNL’s unique plastic bearing solutions positions him to make an immediate impact through his collaborative approach and focus on building strong and lasting customer relationships.

BNL is a solutions-led business, offering both international standard bearings and highly engineered, application-specific solutions. The company specialises in working closely with customers to design and deliver bearing solutions tailored to real-world challenges.
BNL supports a wide range of key markets, including automotive, food processing, domestic appliances, water conditioning and paper path applications, as well as specialised global OEMs. Across all sectors, the company is focused on delivering consistent quality, dependable performance, and reliable lead times.

Joe will focus on expanding BNL’s presence across these markets, working closely with customers and BNL’s expert engineering team to improve product performance, and reduce total cost of ownership.

Commenting on his return, Joe said: “BNL has always stood out for its ability to solve bearing challenges through innovation. I’m excited to be back, working with our talented engineering team to craft solutions that satisfy the unique challenges our customers